Sky Sports Secures UK Rights to Tom Brady's IndyCar Docu-Series
Fox Sports Series ‘All In: IndyCar’ From Tom Brady’s Shadow Lion Set For Sky In UK

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Sky Sports has acquired the UK and Ireland broadcasting rights for 'All In: IndyCar,' a docu-series produced by Tom Brady's Shadow Lion. The series, which focuses on the 2026 IndyCar season, will debut with its first three episodes on May 22, ahead of the iconic Indy 500 race.
- 01'All In: IndyCar' focuses on the upcoming 2026 IndyCar season and is part of the broader All In franchise.
- 02The series premiered on the Fox YouTube channel and Fox Sports social media on March 19, 2023.
- 03The production team includes notable figures such as Eric Shanks and Brad Zager from Fox Sports, and Gilad Haas from Shadow Lion.
- 04Tom Brady established Shadow Lion in 2017, initially focusing on social media projects before expanding into various media formats.
- 05The series is directed by Mattew Maxson and Ryan Lohuis, who have backgrounds in both scripted and unscripted programming.
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Sky Sports has successfully acquired the broadcasting rights for 'All In: IndyCar,' a docu-series produced by Tom Brady's Shadow Lion, covering the upcoming 2026 IndyCar season. The series is set to launch its first three episodes on May 22, 2023, just in time for the Carb Day practice preceding the prestigious 110th Indy 500 race on May 23. Initially released on the Fox YouTube channel and across Fox Sports and IndyCar social media platforms on March 19, 'All In: IndyCar' has also been airing on the linear Fox Sports channel. This production is the second installment in the All In franchise, following 'All In: The Boston Celtics' which debuted in 2024. The series is executive produced by Fox Sports' Eric Shanks and Brad Zager, alongside IndyCar’s Alex Damron and Mackenzie Williams, and Shadow Lion’s Gilad Haas, Jeff Fine, and Philip Byron. The direction is handled by Mattew Maxson and Ryan Lohuis, both of whom have experience in various media projects. Brady's Shadow Lion, founded in 2017, has evolved from a creative agency into a production house focusing on film, scripted TV, documentaries, and live programming.
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