India's Toffee Exports Surge 166% Amid Social Media Buzz
India’s ‘Melody Moment’: Toffee Exports Surge 166% Since 2013, Internet Says, ‘Today, Everyone Remembered Toffee'

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India's toffee exports have surged by 166% since 2013, reaching ₹132 crore in 2025-26, driven by renewed interest in Melody toffees. The trend gained momentum after Italian Prime Minister Giorgia Meloni mentioned the candies in a video, leading to widespread online engagement, including clever posts from Air India.
- 01India's toffee exports rose from ₹49.68 crore in 2013-14 to ₹132 crore in 2025-26.
- 02Commerce and Industry Minister Piyush Goyal highlighted the export growth on social media.
- 03The 'Melodi' trend originated from a joke between Prime Ministers Modi and Meloni during the COP28 summit.
- 04Air India contributed to the trend with a post connecting Rome to the Melody brand.
- 05Social media users expressed nostalgia and humor about the toffee trend, reflecting its cultural significance.
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India's toffee exports have seen a remarkable increase of 166% over the past 12 years, reaching ₹132 crore in 2025-26. This surge is largely attributed to the resurgence of interest in Melody toffees, a popular Indian candy. The conversation gained traction after Commerce and Industry Minister Piyush Goyal shared export data on social media, emphasizing the growth from ₹49.68 crore in 2013-14. The buzz intensified when Italian Prime Minister Giorgia Meloni mentioned receiving Melody toffees from Indian Prime Minister Narendra Modi, sparking a wave of online engagement and humor. Air India also joined the dialogue, sharing a post that cleverly linked Rome to the Melody trend. The 'Melodi' wordplay between the two leaders has become a recurring theme in their interactions, reflecting a light-hearted cultural exchange. As India continues to promote its confectionery exports, the nostalgic appeal of toffees resonates with consumers both domestically and internationally.
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The surge in toffee exports reflects growing international demand for Indian confectionery, benefiting local manufacturers and the economy.
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