India's toffee exports have seen a remarkable increase of 166% over the past 12 years, reaching ₹132 crore in 2025-26. This surge is largely attributed to the resurgence of interest in Melody toffees, a popular Indian candy. The conversation gained traction after Commerce and Industry Minister Piyush Goyal shared export data on social media, emphasizing the growth from ₹49.68 crore in 2013-14. The buzz intensified when Italian Prime Minister Giorgia Meloni mentioned receiving Melody toffees from Indian Prime Minister Narendra Modi, sparking a wave of online engagement and humor. Air India also joined the dialogue, sharing a post that cleverly linked Rome to the Melody trend. The 'Melodi' wordplay between the two leaders has become a recurring theme in their interactions, reflecting a light-hearted cultural exchange. As India continues to promote its confectionery exports, the nostalgic appeal of toffees resonates with consumers both domestically and internationally.