In the May Scottish parliamentary election, Reform UK secured 17 Members of the Scottish Parliament (MSPs), matching Scottish Labour's performance and highlighting its emergence as a significant political force in Scotland. Analysis of constituency-level voting patterns reveals that Reform UK garnered more support in the most deprived areas compared to less deprived ones, aligning it more closely with the SNP-Green and Labour parties than with the Conservatives and Liberal Democrats. The party's strongest backing came from semi-urban constituencies, which contrasts with the SNP-Green's urban dominance and the Conservatives' rural support. Furthermore, Reform UK performed better in constituencies just outside the Edinburgh-Glasgow central belt, indicating a unique positioning that does not simply replicate traditional Conservative geography. This suggests that the party's appeal may be broader, particularly in areas facing socio-economic challenges. Overall, these findings point to the importance of socio-economic and territorial divides in understanding party competition in Scotland.