Wimbledon Prices Surge: Strawberries & Cream and Pimm’s Exceed £15 for First Time
Staggering price of Pimm’s and strawberries & cream at Wimbledon as cost smashes through milestone figure for first time

Image: The Sun
At Wimbledon 2026, the price of strawberries and cream with Pimm’s has surpassed £15 for the first time, costing fans £16.30. The All England Lawn Tennis Club cites inflation as the reason for the price increases across various food and drink items.
- 01The price of strawberries and cream with Pimm’s is now £16.30, a 9% increase from last year.
- 02A pint of Stella beer costs £8.95, up 10p, while a mini bottle of champagne is priced at £31.35.
- 03The All England Lawn Tennis Club (AELTC) attributes price hikes to ongoing food and drink inflation.
- 04Wimbledon has been serving strawberries and cream since 1877, sourcing them from Hugh Lowe Farms.
- 05Approximately 140,000 punnets of strawberries are consumed at the tournament each year, generating an extra £21,000 from the price increase.
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Wimbledon 2026 marks a significant milestone as the cost of strawberries and cream paired with Pimm’s has exceeded £15 for the first time, reaching £16.30. This increase reflects a 9% rise from the previous year, with Pimm’s priced at £13.45 and strawberries and cream at £2.85. Other food and drink prices have also surged, with a pint of Stella beer now costing £8.95, and champagne prices rising sharply, with a mini bottle priced at £31.35. The All England Lawn Tennis Club (AELTC) has cited inflation as the driving factor behind these increases. Despite the rising costs, the AELTC emphasizes its commitment to offering a diverse menu using British seasonal produce while allowing guests to bring their own food and drink. Strawberries and cream have been a beloved tradition at Wimbledon since its inception in 1877, with about 140,000 punnets consumed annually, contributing an additional £21,000 to the club's revenue from the price hike. The Championships will take place from June 29 to July 12 in South West London.
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The price increases at Wimbledon affect fans' spending on food and drinks during the tournament.
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