Wimbledon 2026 marks a significant milestone as the cost of strawberries and cream paired with Pimm’s has exceeded £15 for the first time, reaching £16.30. This increase reflects a 9% rise from the previous year, with Pimm’s priced at £13.45 and strawberries and cream at £2.85. Other food and drink prices have also surged, with a pint of Stella beer now costing £8.95, and champagne prices rising sharply, with a mini bottle priced at £31.35. The All England Lawn Tennis Club (AELTC) has cited inflation as the driving factor behind these increases. Despite the rising costs, the AELTC emphasizes its commitment to offering a diverse menu using British seasonal produce while allowing guests to bring their own food and drink. Strawberries and cream have been a beloved tradition at Wimbledon since its inception in 1877, with about 140,000 punnets consumed annually, contributing an additional £21,000 to the club's revenue from the price hike. The Championships will take place from June 29 to July 12 in South West London.