Dubai Police have cautioned against the promotion and sale of counterfeit goods on social media platforms, warning that such actions can lead to legal prosecution. The warning was issued by the Anti-Economic Crimes Department, which highlighted that many young individuals mistakenly perceive selling counterfeit products, such as watches and perfumes, as a legitimate side business. Major Omar Hassan Nasser, the department's director, stressed that promoting counterfeit items violates UAE intellectual property laws, specifically Federal Law No. 36 of 2021, which protects trademark owners. He noted that the UAE has a strong legal framework to combat commercial counterfeiting, aiming to safeguard consumers and maintain a fair market environment. The police emphasized that engaging in illegal trade not only poses legal risks but can also harm reputations and trust among followers. They urged influencers and online sellers to verify the sources of products before promoting them and to ensure that items are backed by legal documentation proving their authenticity. The police reiterated that ignorance of the law does not provide immunity from legal consequences.