Can BYD's Yangwang U9 Outshine Ferrari's Electric Luce?
Has China made a better electric Ferrari than Ferrari?
Image: The Independent
Ferrari's upcoming electric model, the Luce, designed in collaboration with LoveFrom, faces criticism for its aesthetic compared to traditional Ferraris. Meanwhile, BYD's Yangwang U9, which has set speed records, is gaining attention as a potential rival, with some believing it may surpass Ferrari's legacy in electric performance.
- 01Ferrari's Luce is the brand's first all-electric vehicle, designed in collaboration with LoveFrom, founded by Jony Ive and Marc Newson.
- 02The Luce's interior design has been praised, but its overall aesthetic has drawn mixed reactions, with some arguing it doesn't embody Ferrari's traditional beauty.
- 03BYD's Yangwang U9 has achieved a top speed of 308 mph, currently holding the title of the fastest production car in the world.
- 04Stella Li, BYD's executive vice-president, expressed a preference for the U9 over the Luce, reflecting a growing sentiment that Chinese brands could rival established names like Ferrari.
- 05The Luce's release coincided with a drop in Ferrari's share price, raising questions about market demand for electric Ferraris.
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Ferrari is set to unveil its first all-electric model, the Luce, designed in collaboration with LoveFrom, a firm founded by former Apple designers Jony Ive and Marc Newson. While the Luce's interior has garnered praise for its clean and classy design, its exterior has faced criticism for not aligning with Ferrari's iconic aesthetic. The car's reveal coincided with a decline in Ferrari's stock price, suggesting uncertainty about market demand for an electric Ferrari. In contrast, Chinese automaker BYD is making waves with its Yangwang U9, which has achieved a record speed of 308 mph, positioning it as a formidable competitor. Stella Li, BYD's executive vice-president, indicated her preference for the U9 over the Luce, highlighting a shift in consumer interest towards electric vehicles from newer brands. As the automotive industry embraces electrification, the competition between traditional luxury brands and emerging electric manufacturers intensifies.
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The competition between Ferrari and BYD could influence consumer preferences in the luxury electric vehicle market.
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