Dua Lipa, the internationally renowned pop star, has initiated a legal battle against Samsung, filing a $15 million lawsuit in the US District Court for the Central District of California. The lawsuit accuses Samsung of using her image on television packaging without her permission, which Lipa claims violates her publicity rights and constitutes false endorsement. The complaint, filed on May 9, 2026, states that Samsung featured her photograph prominently in a mass marketing campaign without her knowledge or consent. Lipa's legal team asserts that her image was exploited to enhance sales, with fans admitting to purchasing products solely due to her presence on the packaging. The lawsuit emphasizes Lipa's selective approach to endorsements, arguing that Samsung's actions represent significant unauthorized exploitation of her brand. The case has yet to receive a formal response from Samsung.