Champagne's market in India is growing, particularly in smaller cities such as Guwahati and Lucknow, where demand has surged for special occasions like weddings. Rajiv Singhal, director of the India Champagne Bureau, reports that champagne is becoming a status symbol for many, as evidenced by recent requests for magnums for celebrations. The Comité Champagne, which oversees the promotion of champagne, has been working to educate Indian consumers about the beverage's unique qualities, differentiating it from other sparkling wines. In 2025, champagne consumption in India reached 60,000 bottles, marking a 36% increase from the previous year. The anticipated India-European Union free trade agreement could significantly lower import duties on champagne, enhancing its market presence. Additionally, the Comité Champagne is exploring partnerships with local industries, such as tea estates in Darjeeling, to tackle common challenges like climate change and labor issues. This collaborative approach aims to foster a deeper appreciation for champagne in India, moving beyond its perception as merely a luxury item.