JioHotstar has announced that 'Dhurandhar The Revenge' will premiere digitally on June 4, supported by 50 brand partners, including 11 marquee sponsors like Fevicol, Samsung, and HDFC Sky. The film, which has already enjoyed a successful theatrical run, will be available in five languages: Hindi, Tamil, Telugu, Malayalam, and Kannada. In a bid to enhance viewer engagement, JioHotstar will offer a unique 'Raw & Undekha' version of the film, along with a 30-minute pre-show featuring behind-the-scenes footage and cast discussions. Bhaskar Ramesh, Head of Entertainment Sales at JioStar, highlighted the premiere's potential to create a shared national moment for its 500 million monthly active users. The partnerships reflect a growing trend in India's streaming market, where film premieres are increasingly being treated as major events to boost audience interaction and advertising revenue. Brands are keen to associate with content that has established audience awareness, as seen with Pidilite Industries and HDFC Securities, who view this as an opportunity to connect with consumers during a significant entertainment moment.