California Attorney General Rob Bonta's antitrust lawsuit against Amazon accuses the e-commerce giant of coercing major brands, including Levi's Strauss and Hanes, to inflate their prices on rival websites like Walmart and Target. Court documents reveal that Amazon allegedly contacted suppliers to 'fix' retail prices, threatening consequences for non-compliance. This lawsuit is part of a larger series of antitrust actions against Amazon, which currently captures 40% of every dollar spent online in the U.S. The unsealed filings indicate that Amazon's practices could warrant a court-ordered halt to these actions pending the trial, scheduled for January 2024. Amazon has dismissed the allegations, claiming the lawsuit lacks merit and is an attempt to distract from its weaknesses. The upcoming hearing in July will further address the state's request for intervention.