Italian Trade Agency to Host 'Italy on Madison' Pop-Up in New York
Italian Pop-Up Set To Take Over Madison Avenue Townhouse
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From May 12 to May 15, the Italian Trade Agency will transform its townhouse at 33 East 67th Street in Upper East Side, New York, into a pop-up event called 'Italy on Madison.' This event will showcase over 100 Italian brands across various categories, offering visitors a sensory experience of Italian culture through fashion, food, and design.
- 01The pop-up will run from May 12 to May 15, 2023.
- 02Visitors can explore over 100 Italian brands in categories like fashion, beauty, and food.
- 03The event will feature live demonstrations, tastings, and workshops.
- 04Italian designer Paola Navone will lead installations focused on furniture and interiors.
- 05The initiative aims to connect New York's creative and business communities with Italian craftsmanship.
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The Italian Trade Agency is set to host 'Italy on Madison,' a pop-up event at its townhouse located at 33 East 67th Street in Upper East Side, New York, from May 12 to May 15, 2023. This unique experience will feature a rotating selection of over 100 Italian brands across six categories, including fashion, eyewear, accessories, beauty, and food and wine. Unlike a typical showroom, the event will offer a walk-through experience with dedicated rooms showcasing Italian interiors, espresso culture, and more. Visitors can participate in live demonstrations, tastings, and hands-on workshops. Erica Di Giovancarlo, the executive director of the Italian Trade Agency, emphasized that the pop-up is designed to be a vibrant hub that merges heritage, innovation, and craftsmanship, embodying the essence of the 'Made in Italy' brand. A detailed lineup of programming and participating brands will be announced closer to the event's opening.
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The event will enhance cultural exchange and provide local businesses and creatives a platform to engage with Italian craftsmanship and innovation.
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