Shilpa Shetty Discusses Changing Dynamics in Bollywood Filmmaking
Exclusive | Shilpa Shetty: Filmmakers are not willing to take risks anymore

Image: Hindustan Times
Actor Shilpa Shetty Kundra highlights the evolving landscape of the Hindi film industry, emphasizing the reluctance of filmmakers to take risks amid changing audience preferences and the rise of OTT platforms. She aims for projects that allow her children to see her on the big screen.
- 01Shilpa Shetty notes a significant transformation in the economics of filmmaking due to changing audience preferences and OTT influence.
- 02She believes filmmakers are hesitant to take risks, opting for safer OTT projects instead.
- 03Shetty expresses a desire to do films that justify her presence on screen, reflecting on her long career in the industry.
- 04She hopes to have her children see her in a theatrical release, as they have only seen her work in preview theatres.
- 05Despite rejecting several big films, Shetty stands by her decisions and focuses on meaningful roles.
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Shilpa Shetty Kundra, a veteran actor in the Hindi film industry, discusses the significant changes in filmmaking economics influenced by shifting audience preferences and the rise of OTT platforms. She asserts that filmmakers are increasingly reluctant to take risks, opting for safer projects on streaming services. With over three decades in the industry, Shetty is now selective about her roles, aiming for projects that justify her presence on screen. She expresses a desire for her children to experience her work in a theatrical setting, noting that they have only seen her in preview theatres. Shetty reflects on the challenges faced by films like 'Sukhee', which struggled for theatrical space, and emphasizes the value of OTT for audience discovery. As she takes on new projects, including hosting a cooking reality show, Shetty reaffirms her commitment to meaningful roles, stating that the length of a role is not her primary concern. She remains confident in her decisions, having turned down several major films for personal reasons.
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