Shai Gilgeous-Alexander Takes Legal Action Against Underdog for Game Mocking His Play Style
Shai Gilgeous-Alexander's lawyers issue cease & desist to Underdog for game mocking flops
Theathleticuk
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Shai Gilgeous-Alexander's legal team has issued a cease-and-desist order to Underdog for using his name and likeness in a game that mocks his foul-drawing tactics. The game, titled 'Unethical Hoops,' parodies his style of play, which has come under scrutiny during the NBA playoffs.
- 01Underdog's game 'Unethical Hoops' parodies Shai Gilgeous-Alexander's foul-drawing tactics.
- 02The cease-and-desist letter demands the destruction of all copies of the game.
- 03Gilgeous-Alexander has attempted 391 more free throws than the next closest player in the last four seasons.
- 04Dillon Brooks, a player for the Phoenix Suns, featured in ads for the game.
- 05Gilgeous-Alexander has made 120 free throws this postseason, surpassing his field goals.
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Shai Gilgeous-Alexander's legal representatives have sent a cease-and-desist letter to Underdog, a sports prediction market company, regarding their promotion of a game titled 'Unethical Hoops.' This game, which mocks his ability to draw fouls, was part of a contest during Game 3 of the playoffs, where fans could win copies by quoting his falls on social media. The letter from Eric Fishman of ArentFox Schiff LLP demands that Underdog cease all use of Gilgeous-Alexander's name, image, and likeness, and requests the destruction of all game copies. Gilgeous-Alexander's free throw attempts have been a focal point of discussion, especially as he leads the NBA in free throw attempts over the last four seasons. Despite the criticism, he remains focused on his performance, stating that such comments do not affect him. The controversy surrounding his playing style continues to be a hot topic during the playoffs.
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The legal action could affect Underdog's marketing strategies and future promotions involving player likenesses.
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