A recent stakeholder engagement program held at the Deputy Commissioner's Office in Kupwara, North Kashmir, aimed to enhance tourism and support sustainable economic development in the region. The event saw the launch of the 'Shumali Kashmir' tourism portal and magazine, both developed by the Indian Army, designed to improve digital access to tourism information and showcase the area's rich cultural and natural heritage. Key stakeholders, including local entrepreneurs, government officials, and tourism representatives, participated in discussions focused on strengthening tourism infrastructure and visitor experiences. Additionally, exhibition stalls highlighted local enterprises supported by the Indian Army, showcasing products from various initiatives. Participants emphasized the potential of North Kashmir as a premier tourism destination and the importance of collaborative efforts in fostering economic growth, job creation, and cultural preservation. The initiatives are expected to generate sustainable livelihood opportunities and enhance stakeholder collaboration, marking a significant step towards developing North Kashmir's tourism sector.