FIFA has introduced a new paid service called 'Super Shoutout' that allows fans to have their names displayed on big screens at World Cup matches for $79. This service is available across all 72 group-stage games, with fans able to purchase up to four message slots, potentially costing $316 before taxes. However, the messages are not guaranteed to be seen by everyone in the stadium or featured on television broadcasts, as FIFA retains control over the timing and display of the messages. Sales for the service close three days before each match. The initiative has sparked controversy, as ticket prices for the World Cup have already faced criticism for being too high. FIFA argues that its pricing aligns with the expectations of North American sports fans and that revenue generated will be reinvested into football development globally. Critics, including Football Supporters Europe, have condemned the escalating costs associated with the World Cup, claiming it alienates ordinary supporters and undermines the traditional match-day experience.