The International Air Transport Association (IATA) has initiated a global safety campaign titled 'Save a Life, Not a Bag' aimed at encouraging air passengers to leave their baggage behind during evacuations. This campaign, supported by aviation safety regulators such as the European Union Aviation Safety Agency (EASA) and the Federal Aviation Administration, addresses alarming behaviors observed during evacuations, including passengers retrieving baggage or taking photos despite crew instructions. A survey conducted by IATA revealed that while 80% of travelers felt knowledgeable about emergency procedures, only 61% recognized the necessity of abandoning personal belongings. Furthermore, 22% of those who witnessed passengers taking baggage during evacuations expressed a willingness to do the same. The campaign emphasizes the importance of following crew instructions and keeping aisles clear to ensure a swift evacuation, which is critical for passenger safety. EASA's executive director highlighted that rapid evacuations save lives, urging passengers to act promptly and responsibly during emergencies.