Franchising a business involves more than just expansion; it is about transforming the business into a scalable model. Entrepreneurs must recognize that franchising reveals existing weaknesses rather than resolving them. A business must be able to operate independently of its founder to be ready for franchising, ensuring that systems are teachable and replicable. Early franchisees play a critical role as pioneers, and their selection should be approached with discipline to maintain brand integrity. Furthermore, the revenue model must be carefully structured to ensure sustainability, as low royalties can hinder growth. As businesses scale, they often encounter complexities that require additional support and infrastructure, which can impact profitability. Ultimately, franchisors must shift their focus from simply delivering products to fostering franchisee success, understanding that their real product is the opportunity created for franchisees.