World Gin Day invites a reflection on the historical and cultural perceptions of gin as a 'ladies' drink.' Originating in the 16th century as a medicinal beverage in Holland, gin became widely popular in England during the late 17th century. However, the 18th-century Gin Craze saw women, often impoverished, blamed for the societal issues linked to excessive drinking. This led to a stigma that associated gin with femininity and moral decay. The 1920s marked a turning point, as gin was marketed to women as a gentler alternative to whiskey, reinforcing gender stereotypes. In recent years, while gin has experienced a craft revival and a shift towards a more masculine image, marketing strategies still target women aggressively, particularly through visually appealing branding. Ultimately, the notion of gin as a 'ladies' drink' underscores broader societal biases rather than reflecting the drink's complex character, which includes a variety of flavors and historical significance. As we celebrate World Gin Day on June 13th, it's a reminder to enjoy gin in all its forms, free from gendered labels.