Gujarat's Kesar and Alphonso Mangoes Gain Global Recognition in London
Gujarat's Kesar, Alphonso Mangoes Wow London with Unmatched Aroma
Asianet Newsable
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Kesar and Alphonso mangoes from Gujarat, India, are making a significant impact in London, captivating both Indian expatriates and European consumers with their unique aroma and flavor. The export process involves stringent quality controls and advanced processing techniques to ensure these mangoes maintain their premium quality during transport.
- 01Digvijaysinh Gohil, an importer, highlights the emotional connection of Indian expatriates to these mangoes, stating they are willing to pay any price for them.
- 02The mangoes are sourced from APEDA-certified orchards and processed at high-tech pack houses, ensuring quality and compliance with international standards.
- 03Hot water treatment and hydro-cooling are key processes used to preserve the mangoes and extend their shelf life.
- 04Farmers in Gujarat are now able to export directly through Farmer-Producer Organisations (FPOs), increasing their earnings by bypassing middlemen.
- 05Gujarat plans to expand its agricultural exports beyond mangoes to include premium vegetables, leveraging the same technological infrastructure.
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Kesar and Alphonso mangoes from Gujarat, India, have garnered significant attention in London, where their unmatched aroma and flavor resonate deeply with the Indian diaspora and increasingly with European consumers. Digvijaysinh Gohil, an importer, emphasizes the emotional connection that Gujaratis maintain with these fruits, often willing to pay any price for a taste of home. The export process is meticulously managed, with mangoes sourced from orchards certified by the Agricultural and Processed Food Products Export Development Authority (APEDA) and processed in state-of-the-art pack houses. These facilities implement rigorous quality control measures, including hot water treatments to eliminate pests and ensure uniform ripening, followed by hydro-cooling to preserve freshness. Furthermore, the introduction of Farmer-Producer Organisations (FPOs) allows farmers to export directly, enhancing their income by eliminating middlemen. Looking ahead, Gujarat aims to expand its agricultural exports to include premium vegetables, leveraging its advanced infrastructure to meet international market demands. This evolution showcases the potential of high-quality Indian produce on the global stage.
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The successful export of Kesar and Alphonso mangoes enhances the income of local farmers and boosts Gujarat's agricultural economy.
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