VilCart, a Bengaluru-based rural commerce platform, is reshaping India's kirana economy by establishing a robust supply chain that connects farmers, small retailers, and consumers. Founded by C Prasanna Kumar in May 2018, the company operates primarily in Mandya, Karnataka, and has expanded to serve 30,000 villages and nearly 100,000 kirana stores across South India. With a vision to create a 'Grameen Superbazaar', VilCart aims to provide a comprehensive ecosystem for villages to access products and services without relying on urban markets.

The platform has seen impressive financial growth, with revenue increasing from ₹48 crore to nearly ₹1,200 crore and targeting ₹1,500 crore for FY25-26. It processes around 200,000 orders monthly, reaching over 2.5 lakh families. By reducing losses and focusing on private-label products, VilCart enhances profitability for kirana stores while making essentials more affordable for consumers.

Looking ahead, VilCart plans to expand its reach to 150,000 kirana stores, explore new services, and adopt technology to further streamline operations. Kumar emphasizes the importance of building trust in rural markets, where customer loyalty is strong once established.