Toronto Hotels Anticipate Mixed Bookings Amid FIFA World Cup
Toronto hotels expecting ‘uneven’ bookings in June thanks to World Cup

Image: Global News
Toronto hotels are expecting uneven bookings in June due to the FIFA World Cup, as demand fluctuates for the six matches hosted in the city. Despite initial hopes for a tourism boost, FIFA's cancellation of room blocks has dampened expectations, although some positive signs remain.
- 01Toronto will host six FIFA World Cup matches from June 12 to July 2, 2026.
- 02Demand is expected to be uneven, with stronger bookings on certain days, according to Andrew Weir, CEO of Destination Toronto.
- 03FIFA cancelled large blocks of hotel rooms earlier this year, contributing to lower demand for less prominent matches.
- 04Toronto ranked 13th out of 16 host cities for Airbnb costs, indicating reduced demand for accommodations.
- 05Half of the tickets for Toronto games have been sold to foreign fans, suggesting potential last-minute bookings.
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Toronto's hotel sector is bracing for uneven demand in June as the city prepares to host six matches of the FIFA World Cup from June 12 to July 2, 2026. Initially, there were expectations of a significant tourism boost driven by traveling fans and large bookings by FIFA. However, the tournament organizer's cancellation of substantial room blocks has raised concerns about lower-than-anticipated bookings, particularly for less high-profile group stage games. Andrew Weir, CEO of Destination Toronto, noted that while June may fall short of expectations, a strong May and promising summer outlook could balance the overall impact. Notably, Toronto is ranked 13th among host cities for Airbnb affordability, which may affect demand. Despite these challenges, half of the tickets for the matches have been purchased by international fans, indicating a potential for last-minute bookings. Weir emphasized the importance of hosting major events to bolster Toronto's reputation as a leading North American city.
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The uneven hotel bookings could affect local businesses and the tourism sector's recovery post-pandemic.
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