Toronto's hotel sector is bracing for uneven demand in June as the city prepares to host six matches of the FIFA World Cup from June 12 to July 2, 2026. Initially, there were expectations of a significant tourism boost driven by traveling fans and large bookings by FIFA. However, the tournament organizer's cancellation of substantial room blocks has raised concerns about lower-than-anticipated bookings, particularly for less high-profile group stage games. Andrew Weir, CEO of Destination Toronto, noted that while June may fall short of expectations, a strong May and promising summer outlook could balance the overall impact. Notably, Toronto is ranked 13th among host cities for Airbnb affordability, which may affect demand. Despite these challenges, half of the tickets for the matches have been purchased by international fans, indicating a potential for last-minute bookings. Weir emphasized the importance of hosting major events to bolster Toronto's reputation as a leading North American city.