Joe Cole, the former England footballer, surprised patrons at The Lord Byron pub in Margate, Kent, as they gathered to watch England's 1-0 friendly victory over New Zealand. This visit was part of Samsung's Raise the Bar campaign, which aims to support local pubs by providing essential upgrades in technology. The Lord Byron was selected after 11,000 votes in a nationwide competition, receiving thousands of pounds worth of new Samsung TVs and audio equipment. The campaign emphasizes the crucial role that local pubs play in communities, particularly during events like the World Cup, which can boost monthly earnings by an average of £10,985. The landlord, Tony Palmer, has transformed the pub into a community hub, hosting various local initiatives and events. He expressed gratitude for the recognition and support, highlighting the challenges faced by pubs in recent years. Samsung's initiative also includes ten other pubs receiving new TVs, ensuring that communities can enjoy memorable matchday experiences together.