Apple Inc. is currently grappling with the need to rejuvenate its health and wearables strategy as consumer preferences shift towards screenless fitness trackers and AI-driven insights. With the Apple Watch now over a decade old, traditional smartwatches are losing appeal to simpler devices that prioritize passive health tracking. Industry experts, including Mark Gurman, warn that Apple risks falling behind competitors like Oura and Whoop, which have successfully established multibillion-dollar businesses around minimalist rings and bands focused on sleep and recovery. Apple's internal challenges are compounded by a notable loss of health and hardware talent to these rivals. The company has also faced setbacks in its software development, particularly with its Health app, which has been criticized for being cluttered. Apple has recently scaled back its ambitious AI health coaching project, known as Mulberry, with features now anticipated in the upcoming iOS 27 update. Amid significant turnover in its health division, including the retirement of COO Jeff Williams and the departure of marketing chief Stan Ng, Apple is reorganizing its internal teams to maintain focus on health initiatives. The future of Apple's noninvasive glucose monitoring technology also appears to be advancing after years of delays.