In a reflective piece, the author, an early influencer from the 1990s, discusses the evolution of influencer culture amid the rise of artificial intelligence (AI). Initially, the internet was a space for authentic voices, but it has transformed into a landscape filled with processed information, leading to 'infobesity.' The COVID-19 pandemic amplified the role of influencers, who provided guidance during uncertain times. However, the emergence of AI tools like ChatGPT has complicated this dynamic, as AI-generated content began to flood the market, raising questions about trust and expertise. As misinformation spreads, consumers are now seeking genuine expertise from credentialed professionals rather than charismatic influencers. This shift has given rise to a new model where experts can leverage AI to share their knowledge effectively, creating a demand for 'Whole Knowledge'—expert insights paired with AI capabilities. For example, Dr. Becky Kennedy's parenting platform has successfully integrated AI to enhance her expertise, demonstrating the potential for experts to thrive in this new environment. Ultimately, the article posits that we are moving towards a future where deep knowledge is valued over mere attention-grabbing content.