Hailey Bieber, a 29-year-old model and beauty entrepreneur, is making waves this summer with her latest Instagram campaign for her skincare brand, Rhode. In a series of stunning beachside photos, she flaunts her toned abs while wearing a brown bikini paired with a chic cropped cover-up. The images have quickly garnered attention, with fans flooding the comments section to express their admiration, labeling her as 'the most beautiful in the world.' One fan remarked, 'It's Hailey's world and we're just living in it,' while others echoed similar sentiments about her iconic beauty. Additionally, earlier this month, Bieber shared more sun-soaked images featuring her in various bikini styles, including a sequinned white bikini and a butter yellow triangle bikini, both of which have set trends for summer beachwear. The campaign, captured by photographer Adrian Martin, embodies the vibrant spirit of summer and offers fashion inspiration for beach lovers.