Average Monthly Online Spending of Russians Reaches $374, Study Finds
Russians on average spend $374 per month on online purchases, study shows
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A study by VCIOM reveals that Russian internet users spend an average of 27,400 rubles ($374) monthly on online purchases, marking a significant increase over recent years. Key categories include clothing, household goods, and small appliances, while large items are typically bought offline.
- 01Average monthly online spending in Russia is 27,400 rubles ($374).
- 02Spending has increased 2.6 times over the past five years.
- 03Online shopping has become a major expense across 17 categories.
- 04Clothing, household goods, and small appliances are the most purchased items online.
- 05The survey included 1,600 respondents aged 18 and older.
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According to a study by the analytical center VCIOM, Russian internet users now spend an average of 27,400 rubles (approximately $374) monthly on online purchases. This represents a 2.6-fold increase over the past five years and an eight-fold increase since 2011. The study highlights that online shopping has become a significant expense, with growing consumer interest across various categories. The most popular items purchased online include clothing, footwear, household goods, and small appliances. However, Russians tend to buy large appliances, pets, and currency through offline channels. The survey was conducted on May 11 with 1,600 respondents over the age of 18.
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The increase in online spending reflects changing consumer habits in Russia, indicating a shift towards e-commerce.
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