Kansas City, Missouri, is gearing up for an influx of World Cup fans, and the local cannabis industry is set to benefit significantly. Since the legalization of recreational marijuana, Missouri has developed into the sixth largest cannabis market in the United States. With an estimated 325,000 international visitors expected, dispensaries anticipate attracting between 30,000 to 45,000 new customers over the course of the tournament. Greenlight CEO John Mueller emphasized the importance of catering to this international clientele, noting that many visitors come from countries with medical marijuana programs but limited access to recreational products. Dispensaries will require customers to be over 21 and present valid identification, such as a passport or U.S. driver's license. However, visitors should be aware that while purchasing marijuana is legal, public consumption is not permitted, including at major events like matches at Arrowhead Stadium and the FIFA Fan Festival. Staff at dispensaries are trained to inform customers about these regulations to ensure a safe and compliant experience for all.