Uttar Pradesh is set to enhance its health and wellness sector through a newly established Ayush health and wellness policy, as directed by Chief Minister Yogi Adityanath. The initiative aims to transform the state into a significant wellness destination by integrating traditional practices such as Ayurveda, yoga, and Panchakarma with modern healthcare and tourism strategies. Adityanath emphasized the importance of linking the state's spiritual heritage and established religious tourism circuits, particularly around Varanasi, Ayodhya, and Mathura, to promote wellness tourism. Currently, Uttar Pradesh has 3,953 Ayush health units, 1,034 Ayushman Arogya Mandirs, and 225 yoga wellness centres. The policy encourages private sector involvement through a public-private partnership model, aiming to develop modern Ayush wellness centres and 100-bed integrated treatment facilities. Investment incentives will include operational subsidies and stamp duty exemptions. Special focus will be given to districts like Mirzapur and Agra, where Ayush services need improvement. Additionally, Mahayogi Guru Gorakhnath Ayush University in Gorakhpur is set to become a leading centre for Ayush research and education.