Elise Wilson Explores K-Beauty Trends in Seoul: What's Next for Australian Consumers
I flew to South Korea to uncover the hottest new trends in K-Beauty BEFORE they arrive Down Under. These are my 'musts' - and the routine that's out for good: POLISHED with Elise Wilson
Image: Mail Online
Beauty expert Elise Wilson recently traveled to Seoul to discover emerging K-Beauty trends set to impact Australia. Key insights include the rise of 'intentional maximalism' in skincare, the popularity of PDRN as a regenerative ingredient, and the shift towards 'cloud glow' makeup, moving away from the traditional glass skin look.
- 01The traditional 10-step skincare routine is being replaced by 'intentional maximalism', focusing on fewer, more effective products.
- 02PDRN (polydeoxyribonucleotides), derived from salmon DNA, is highlighted as a key ingredient for skin regeneration and hydration.
- 03Korean beauty devices, such as Medicube's AGE-R Booster Pro X2, are becoming essential for enhancing skincare routines.
- 04Makeup trends are evolving towards 'cloud glow' skin, a softer look compared to the previous glass skin trend.
- 05Brands like Chasin' Rabbits and Anua are gaining attention for their innovative, cruelty-free products.
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During her recent week-long trip to Seoul, beauty expert Elise Wilson explored the latest trends in K-Beauty, which are set to influence the Australian market. She found that the iconic 10-step skincare routine is being replaced by a more practical approach called 'intentional maximalism', which emphasizes fewer products with smarter formulations. A standout ingredient for 2026 is PDRN, or polydeoxyribonucleotides, known for its regenerative properties derived from salmon DNA. Wilson also highlighted the impressive beauty devices emerging from Korea, such as Medicube's AGE-R Booster Pro X2, which enhances product absorption and facial contours. In makeup, the focus is shifting from the traditional glass skin look to a more refined 'cloud glow' skin, promoting a softer, luminous appearance. Brands like Chasin' Rabbits and Anua are quickly gaining popularity for their innovative and cruelty-free offerings, indicating a bright future for K-Beauty as it continues to evolve.
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Australian consumers can expect a shift in beauty product availability, with innovative K-Beauty products becoming more accessible.
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