Ceat Tyres, a leading tyre manufacturer based in Mumbai, is poised to enhance its market presence through the acquisition of Camso, a premium off-highway tyre brand from Michelin. The company aims for 20% operating margins and anticipates a $1 billion annual revenue opportunity from this strategic move. Currently, Ceat operates with EBITDA margins of 13-15%, which it expects to improve significantly as the Camso brand is integrated into its operations. The transition process involves gradually taking over Camso's customer accounts, with full control expected by the second quarter of FY27. Ceat's operational independence at the Sri Lankan plant will take an additional 12-18 months for complete setup and control of sourcing and supply. The rights to the Camso brand, valued between $700-800 million, will remain with Michelin until the transfer is finalized. This acquisition not only positions Ceat to tap into the lucrative high-margin off-highway tyre market but also allows access to key original equipment manufacturers (OEMs) in North America and Europe, which were previously limited markets for the company.