Vinted Aims to Capture the US Secondhand Market
Vinted wants to be America's next shopping addiction
Image: Business Insider
Vinted, a Lithuanian-founded online secondhand fashion marketplace, is expanding into the US after achieving a valuation of €8 billion ($9.3 billion). With a unique model of zero seller fees and a focus on mass-market appeal, Vinted aims to replicate its European success in a growing US resale market projected to reach $78.8 billion by 2030.
- 01Vinted's sales grew by 38% year-on-year, reaching €1.1 billion ($1.3 billion) in 2025 despite a drop in profits due to expansion costs.
- 02The US secondhand apparel market grew 13% in 2025, significantly outpacing the broader retail clothing market.
- 03Vinted has implemented a strategy of zero seller fees, allowing sellers to retain the full sale price, while generating revenue through buyer protection fees.
- 04The company is available in 26 countries and aims to leverage its geographic expansion strategy to enhance growth.
- 05Vinted's approach targets a broader demographic beyond just Gen Z, which may help it penetrate the US market more effectively.
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Vinted, a secondhand fashion marketplace founded in Lithuania, is making strides to establish itself in the US market after achieving a valuation of €8 billion ($9.3 billion). The company, which operates its own shipping service called Vinted Go, has seen impressive growth in Europe, with sales rising 38% year-on-year to €1.1 billion ($1.3 billion) in 2025, although profits dipped due to heavy investment in expansion. Vinted's CEO, Adam Jay, believes the US market presents a significant opportunity, especially as the secondhand apparel sector is projected to grow to $78.8 billion by 2030. The company has adopted a unique selling model with zero seller fees, allowing sellers to keep all their earnings while charging buyers a small protection fee. This strategy, along with its geographic expansion into 26 countries, positions Vinted favorably against competitors like Poshmark and ThredUp. Additionally, Vinted's focus on a wider consumer base beyond just Gen Z may help it gain traction in the less mature US resale market.
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Vinted's expansion into the US could provide consumers with more affordable secondhand shopping options, potentially changing shopping habits and increasing the popularity of resale platforms.
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