Israeli Prime Minister Benjamin Netanyahu has extended an offer to Yuval Horowitz, an advertising executive and significant contributor to the IDF's film on the October 7 Hamas atrocities, to manage the Likud party's election campaign. This offer was made before the commencement of Operation Roaring Lion but is now considered unlikely to proceed. Horowitz, who is the vice president of creative at Keshet's commercial division, joined the IDF Spokesperson's Unit early in the conflict and was later honored with a Chief of Staff's Award for his efforts. The film, officially named 'Bearing Witness to the October 7th Massacre,' showcases graphic footage from the attack and has typically been screened only for select audiences, including policymakers and journalists. Additionally, Horowitz played a pivotal role in public diplomacy during Netanyahu's address at the United Nations, where he promoted a QR code initiative that linked viewers to documentation of the October 7 events. This initiative was part of a wider Israeli campaign during the UN General Assembly, featuring visuals displayed in prominent locations like Times Square.