2026 World Cup Expected to Benefit Fox and Apple Stocks
World Cup 2026 Stock Winners: Water Breaks To Boost Fox, US Soccer Could Lift Apple
Image: Benzinga
The 2026 FIFA World Cup, starting June 11, is set to enhance the financial prospects of Fox Corp and Apple Inc. Fox is projected to gain significantly from increased advertising, while Apple's investment in Major League Soccer could see viewership spikes, especially with a strong Team USA.
- 01The 2026 World Cup will feature 48 teams, leading to 40 additional matches and a 63% increase in advertising slots.
- 02Fox Corp is expected to earn $850 million in advertising revenue from the World Cup, aided by new hydration breaks allowing for more ad placements.
- 03Apple's MLS media rights deal has resulted in a 62% year-over-year increase in viewership, averaging 7.9 million live viewers weekly.
- 04Team USA is sending a record 44 players to the World Cup, boosting interest in American soccer and the MLS.
- 05Odds suggest Team USA has a 1.6% chance of winning the World Cup, with a strong chance to advance to the knockout stages.
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The 2026 FIFA World Cup, commencing on June 11, is anticipated to significantly benefit Fox Corp and Apple Inc financially. With the tournament expanding to 48 teams, Fox stands to gain from a substantial increase in advertising revenue, estimated at $850 million. The summer scheduling avoids competition with NFL games, enhancing viewership potential. Additionally, new mandatory hydration breaks during matches will provide extra advertising opportunities. Apple, having secured a 10-year deal for Major League Soccer (MLS) media rights, is also poised to gain as MLS viewership has surged by 62% year-over-year, averaging 7.9 million live viewers weekly. Team USA, boasting a strong roster with 44 players participating, could further elevate interest in American soccer, particularly if they perform well in the tournament. Current odds indicate a 1.6% chance of winning the World Cup, suggesting potential boosts to MLS viewership if Team USA advances.
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Increased viewership and advertising revenue from the World Cup could enhance local economies and boost interest in soccer in the U.S.
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