A study by Marella Cruises has revealed that guilt is a pervasive issue among Brits, with 80% admitting to feeling bad about everyday activities, averaging eight guilt episodes per month. Key findings show that 39% of respondents feel guilty for taking 'me' time, while 31% experience guilt when cancelling plans or taking too long to respond to texts. Food-related guilt is also significant, with 27% feeling bad about eating chips and 23% after indulging in cake. The research highlights how the pressure to be productive affects relaxation, as 69% struggle to unwind, spending only 67 minutes a week relaxing. Many feel compelled to hide their downtime on social media to appear more active, with 40% admitting to feeling pressured to engage in activities they don't want to do. Marella Cruises aims to address this guilt with the introduction of the PJkini, a hybrid swimwear and nightwear designed to promote relaxation without guilt, encouraging Brits to embrace leisure time during holidays. The study concludes that 35% believe the nation needs to 'chill out,' with 80% viewing guilt as a distinctly British trait.