Delhi's Lajpat Nagar market has gained attention for its innovative 'Shopping Assistant' service, allowing customers to hire helpers for ₹149 (around $1.80 USD) per hour. These assistants can carry shopping bags, wait in food queues, escort shoppers to the metro station, and even set up foldable chairs. The service was highlighted in a viral post on X (formerly Twitter), which showcased a woman accompanied by a 'CARRYMEN' assistant. Reactions on social media have been mixed; while some users found humor in the concept, likening assistants to 'husbands', others expressed concerns about labor exploitation. One commenter noted, 'This business won’t work in India due to Chindichor people,' while another criticized the service as a poor use of resources. In response to criticisms, the original poster defended the service, arguing that it addresses a genuine need and that fair compensation for workers is crucial. This debate reflects broader societal attitudes towards labor and service industries in India, raising questions about the necessity and sustainability of such a business model.