According to a recent study by the Economic and Social Research Institute (ESRI), there is a notable divide between public perceptions and expert opinions regarding the causes of the obesity epidemic. The study, which surveyed 2,400 adults in Ireland, the UK, and the US, found that while the public largely attributes obesity to individual choices related to diet and exercise, experts point to environmental factors as significant contributors. These include the availability of unhealthy food, marketing practices, and urban design that discourages physical activity. Although the public acknowledges some environmental influences, they still believe personal responsibility plays a larger role. Experts, however, argue that businesses and governments bear more responsibility for the epidemic, aligning with scientific evidence. The study's lead author, Deirdre Robertson, noted that the prevailing narrative of individual choice can perpetuate stigma and hinder public health initiatives. In response, the Department of Health is formulating a new Obesity Policy Action Plan aimed at transforming the food environment and promoting physical activity as a societal norm.