A new Sanrio store has opened in Chinatown, Singapore, at 25 Smith Street, amidst traditional bakeries and dessert houses. Unlike typical Sanrio outlets, this store embraces local culture with decor inspired by traditional shophouses and a red color scheme, symbolizing luck in Chinese culture. Inside, visitors can find Singapore-exclusive merchandise, including apparel featuring local delicacies like ice kacang and Hainanese chicken rice, as well as badges with cheeky Singlish phrases. The store also showcases plush dolls and accessories imported from Japan. To enhance the experience, it includes a dessert counter offering adorable character macarons and a photo booth by Solace Studios, where customers can take themed pictures for $10. The store is easily accessible from Chinatown and Maxwell MRT stations, making it a new hotspot for both locals and tourists.